iGaming SEO agency: drive growth with industry-leading expertise

In the competitive iGaming landscape, success requires more than a partner – it demands a strategic collaborator. Partner with Fortis Media, the expert iGaming SEO agency, where your success is our priority.

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What is iGaming SEO?

iGaming SEO is the practice of optimizing online gambling websites, such as casinos, sportsbooks, poker platforms, and lottery sites, to rank higher in search engine results pages (SERPs). This specialized form of SEO is designed to meet the unique challenges of the highly competitive and regulated iGaming industry, where search visibility directly impacts user acquisition, deposits, and overall revenue.

Your strategic partner in scaling iGaming business

Unlock the Fortis Media advantage – where a decade of industry experience meets top-tier delivery.

A decade of unmatched online gambling industry expertise

With a decade of experience, Fortis Media is the trusted agency in the iGaming space, creating effective SEO campaigns that help brands reach their full potential.

Rise above with the winning iGaming SEO strategy

Precision and quality are our hallmarks. Navigate search engine complexities with custom-made solutions, covering online casinos, sports betting websites, iGaming sites, and sportsbook SEO.

Your business goals are the priority

Lead with conversion-driven tactics. Our dedicated SEO experts ensure cost-effective, consistent, and profitable customer acquisition, providing a competitive edge in the ever-evolving iGaming niche.

years in industry

specialists in the team

websites in portfolio

client retention rate

Boost search engine rankings and drive conversions

Discover what our iGaming SEO services include.

On-site SEO for iGaming websites

Fortis Media boosts your iGaming brand’s presence in the online casino industry, securing higher rankings, boosting organic traffic, engaging your player audience, and ensuring consistent conversions. Our iGaming SEO services cover:

SEO audits and analysis
Online gambling keyword research and strategy
Content optimization and internal linking
Constant monitoring and adjustments

01 /05

Building links in the iGaming marketing

Excel with quality backlinks in the gambling niche. Fortis Media’s strategic link-building campaigns ensure casino brands stand out in search engines. Our iGaming SEO services cover:

Long-term link-building campaign
Acquiring high-quality backlinks in the gambling niche
Guest posting
Backlink monitoring and maintenance

02 /05

Technical SEO for gambling sites of any scale

Enhance your iGaming website’s core for optimal search engine understanding. Our technical SEO strategy guarantees peak visibility for your iGaming business. Explore our expert services:

Sitemap optimization
Core web vitals analysis with recommended improvements
Metadata analysis and optimization
Checking and fixing broken links

03 /05

iGaming content marketing excellence

Navigate strict regulations and fierce competition in the iGaming niche. Fortis Media helps you find engaging, results-driven content marketing solutions that would resonate with any player out there. Explore our expert services:

High-quality content creation for iGaming topics
Blog content marketing
Newsletter campaigns
Social media copywriting

04 /05

PPC campaigns for iGaming businesses

In the realm of iGaming PPC and other paid advertising, we’ve got you covered. Our agency manages major channels and platforms, offering comprehensive digital marketing strategies for any online gambling business. Explore our expert services:

Targeted keyword campaigns
Ad creation and optimization
Budget management
Performance tracking and analysis

05 /05

We take a holistic approach to marketing

iGaming marketing success is never about a single tactic. We believe that combining SEO and Paid Media creates an unbeatable search marketing strategy. To truly reach your peak, we balance all services, ensuring every aspect of your brand is maximized for potential.

Attract traffic

with SEO and paid media

Engage and convert

with content and CRO

Our iGaming actions in numbers

Our iGaming SEO tactics go beyond mere strategy – they’re the secret recipe for exceptional results. Partner with our digital marketing agency to take your iGaming website to the next level.

149.87

average yearly growth

mln.

organic sessions

average click through rate

1.37

mln.

keywords in basket

Leading an iGaming business requires a unique approach

In the world of online gaming, the iGaming industry is unlike any other. iGaming SEO consultants operate in a dynamic landscape, navigating regulations that vary across different regions. Unlike traditional businesses, the iGaming arena demands strategies finely tuned to the ever-changing game trends, payment methods, and technologies.

With intense competition for user attention, every element of an iGaming website is critical. A one-size-fits-all strategy won’t work. Success lies in a smart and compliant approach that sets sports betting and casino brands apart in a crowded market.

Betting SEO

Horse racing SEO

Sportsbook SEO

iGaming SEO

Casino SEO

Gambling SEO

Unique benefits of SEO for iGaming sites

Increased visibility and boost traffic

Well-executed iGaming SEO strategies can boost your website’s visibility on search engines. As your site climbs the search rankings, it attracts free traffic.

Competitive advantage

By optimizing your iGaming website for search engines, you gain a competitive edge in the iGaming industry. Appearing prominently in search results means more eyes on your brand.

Cost-effective marketing

Hiring an iGaming SEO consultant is a cost-effective way to drive traffic. Unlike paid advertising, where each click comes with a price tag, organic traffic from SEO doesn’t incur direct costs.

Secure long-term success

Secure long-term success Think of SEO as a long-term investment. The efforts you put into optimizing your site pay off over time. As your domain authority grows, so does your online presence.

Well-rounded SEO arsenal for iGaming businesses

Keyword rank tracker. Be on top of sports betting and casino keywords.

Gaming legislation tracker. Navigate gaming laws effortlessly.

Brand health check. See how you stack up against top US brands.

Custom newsfeeds. Stay in the loop with personalized industry news.

Why choose an iGaming SEO agency vs. in-house SEO?

Fortis Media

Deep knowledge of iGaming SEO strategies

Premium tools for online gambling insights

Flexible pricing, easy to scale up or down

Fast results, focused solely on SEO

Objective insights and innovative ideas

In-house SEO

Broader, less specific experience

Limited tools due to budget constraints

High costs and harder to adjust quickly

Slower results, with multiple priorities to manage

Limited perspective, risk of tunnel vision

Start your iGaming SEO campaign in 4 steps

Embark on your SEO journey with Fortis Media, where we prioritize clear communication, transparency, and active involvement.

Step 1

Onboarding and valuable insights

We’ll get to know your challenges, goals, and preferred methods. This sets the stage for your personalized gambling SEO strategy.

Step 2

Strategy in action

Watch your SEO strategy unfold in real-time. Track its impact and capitalize on opportunities for optimization.

Step 3

Data-driven refinement

We'll refine your iGaming SEO strategy with targeted keyword research, strategic link building, and comprehensive optimization to drive measurable search engine results.

Step 4

Ongoing support and peace of mind

Benefit from ongoing support to ensure the long-term success of your iGaming SEO initiatives and drive sustained results

Grow your business, one step at a time

Navigating search marketing chaos can be challenging, but with a knowledgeable team, it becomes solvable. Over the next 12 months, we’ll ensure your business reaches its full potential. That’s not just a promise.

100
%
increase in organic traffic
30
%
increase in conversion rates
30
%
increase in user engagement

These projections are based on industry benchmarks and typical growth rates.

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Success stories that speak for themselves

Fortis Media goes above and beyond. Their dedication to offer solutions for our complex problems sets them apart. It’s not just about pushing services, they invest time to look for tailored solutions and positive change opportunities. Fortis Media is more than a service provider, they’re strategic allies too. Highly recommended for their dedication and personalized approach.

Oksana Arbačiauskaitė

CMO of Genome

Fortis is fantastic to work with. Their team is not only extremely professional and talented, they’re also flexible and have been able to bolster resources very quickly as we’ve increased the scope of the project.

Matthew & Mellisa Parvis

Co-Founders of Fresh Clean Threads

Working with Fortis Media, a standout digital marketing agency, was a game-changer for our healthcare startup. They crafted a tailored SEO strategy that took our organic traffic from zero to over 6,000 visitors a month in record time. Their flexibility and deep SEO expertise were impressive. I would really recommend Fortis Media for anyone seeking remarkable digital marketing results.

Džiuljeta Rainytė

CEO of Drops Clinic

Case studies and industry insights

FAQs

SEO in iGaming marketing involves optimizing online casino and betting websites to rank higher on search engines. This includes various strategies such as keyword optimization, content creation, strategic content marketing, and link building to enhance visibility, attract targeted traffic, and drive success in the competitive iGaming marketing industry.

Casino SEO agency and specialized casino SEO services are designed for the unique challenges of the iGaming industry. Unlike regular SEO agencies, it understands specific regulations, the competitive landscape, and user behavior within the casino and betting sector, ensuring targeted and effective optimization for online gambling websites.

Certainly! A great SEO agency specializing in iGaming brings industry-specific knowledge to enhance online visibility and drive targeted traffic. This focus ensures industry specific strategies considering the unique challenges and regulations of the iGaming sector, providing an edge over general SEO agencies.

When selecting the best iGaming SEO agency, consider factors such as their experience in the iGaming industry, track record of success with similar clients, range of services offered, and expertise of their team. Look for agencies that prioritize transparent communication, provide detailed reporting, and offer custom strategies to meet your specific business goals. Reading client testimonials and reviews can also help gauge their reputation and reliability as an iGaming SEO agency.

Executing a comprehensive SEO strategy involves leveraging a mix of industry-standard tools. For on-site optimization, tools like Screaming Frog, Ahrefs, and Moz aid in audits, keyword research, and performance tracking. Off-site efforts benefit from tools like Majestic and SEMrush for backlink analysis and competitor insights, ensuring a well-rounded strategy.

iGaming SEO agency: drive growth with industry-leading expertise

What is iGaming SEO?

Your strategic partner in scaling iGaming business