Programmatic services to maximize your advertising ROI
Why choose Fortis Media’s programmatic advertising services?
Fortis Media gets you into a premium ad space without compromising your budget. We explore ad exchanges that fit your target audience, guaranteeing visibility on Google Ads and related platforms.
years in the industry
specialists in the team
optimized websites
client retention rate
What our programmatic services include
Audience Segmentation and Targeting
Deliver ads that your audience is genuinely interested in. Our programmatic advertising platform categorizes your audience into groups, allowing us to run programmatic ads that address their pain points.
- Precise audience segments with first- and third-party data
- Targeting high-value audience clusters
- Personalizing ads for specific user groups
- Retargeting to drive repeat engagement
Real-time bidding (RTB) and ad placement
Leverage real-time bidding to buy ad space that doesn’t eat up on your budget. We take a data-driven approach to accessing an advertising inventory that fits your budget and audience.
- Automated real-time ad placement
- Optimizing bids to reduce wasted spend
- Real-time monitoring for bid adjustments
- Delivering ads based on data insights
Cross-channel programmatic advertising
Utilize programmatic ad tech platforms for a cross-channel campaign setup. Our programmatic advertising services ensure that your ads run smoothly on all digital channels.
- Ads across display, mobile, video, and connected TV
- Consistent messaging across all platforms
- Optimizing ad frequency for better impact
- Tracking cross-channel campaign performance
Creative optimization
Making every ad creative is at the heart of digital advertising. Our programmatic ads team targets market trends and audience interests in crafting a viral, winning ad.
- A/B testing for effective messaging
- Dynamic adjustments based on engagement
- Tailored ad experiences for each segment
- Optimizing video, display, and native ads
Programmatic campaign execution
Take advantage of data management platforms to optimize campaigns in real time. We monitor your programmatic ad performance and readily adapt to market trends and competitor movements.
- Precise implementation through automated platforms
- Monitoring performance throughout the campaign
- Adjusting bids for optimal efficiency
- Scaling campaigns based on performance data
Programmatic advertising results you can expect
Fortis Media's programmatic advertising services focus on increasing ROI and maximizing our clients' ad budgets.
Overcome the challenges of manual ad buying with programmatic solutions
Manually buying ads is very inefficient, particularly in ad targeting and creative optimizations. Often, it leads to wasted resources. This traditional way of media buying lacks the targeting precision that programmatic advertising offers.
This is where a programmatic advertising agency can help you. They leverage demand-side platforms (DSPS) and supply-side platforms (SSP) to optimize ad serving. It efficiently aligns your digital ad inventory with your target audiences.
Why programmatic advertising is essential for maximizing ROI
Initial consultation
Programmatic strategy and setup
Campaign launch and monitoring
Post-campaign reporting and optimization
Why use a programmatic advertising agency vs. In-house solutions?
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Your questions, answered
How does programmatic advertising work?
Programmatic advertising is a data and technology-driven marketing strategy where businesses can automate the entire ad buying and selling process. Key components of programmatic ads include real-time bidding (RTB), ad delivery and tracking, trade desk utilization, audience segmentation, and advanced data collection practices.
What platforms can programmatic ads run on?
Programmatic ads can run on a variety of digital platforms, including websites, mobile apps, social media platforms, video streaming channels, and music streaming platforms. Businesses utilize supply and demand side platform techniques to identify the most profitable channel to show their ads.
Can you help with retargeting campaigns using programmatic ads?
Yes, programmatic advertising agencies like Fortis Media specialize in retargeting campaigns by segmenting your audience and tracking user behavior and demographics. This allows businesses to deliver their ads to the right audiences, increasing conversion opportunities, improving brand recall, and enhancing the entire customer experience.
What data is used for audience targeting in programmatic advertising?
Programmatic advertising leverages multiple data sources, including directly-collected data from website visitors, shared data with other businesses, and purchased data from third-party platforms. The key here is to collect and utilize data with the permission of the users. This allows you to use data to optimize your programmatic ads campaign.
How do you measure the success of a programmatic campaign?
To effectively measure how successful your programmatic ad campaign is, you must track key metrics like click-through rate (CTR), cost per click (CPC), cost per mile (CPM), and conversion rate. Also, video completion rate and session duration are engagement metrics that analyze the quality of your ads.
Can programmatic advertising improve my overall ad spend efficiency?
Yes, programmatic advertising is focused on maximizing ad budgets, particularly in targeting the right audiences for your ads. Through real-time ad bidding and data-driven automation, you buy ad spaces that directly cater to high-intent audiences. This way, you increase your conversion opportunities and improve overall ad spend efficiency.
