GA4 migration services to seamlessly transition your analytics
Why choose Fortis Media’s GA4 migration services?
GA4 migration results you can expect
Our Google Analytics 4 migration services have produced accurate data for both organic and ad campaigns. The numbers back us up.
What our GA4 migration services include
GA4 setup and configuration
Set up both custom and standard Universal Analytics properties on Google Analytics 4. We prepare your GA4 dashboard for configuring actionable insights based on your unique business goals.
- Setting up GA4 properties for all website and app data
- Configuring custom events and goals
- Aligning tracking setup with business objectives
- Mapping Universal Analytics goals to GA4
Data integration and management
Leverage Google Analytics 4 to track critical data on multiple platforms, including Google Ads and your existing CRM systems. We’ll manage your cross-platform tracking and marketing efforts.
- Integration of various data sources
- Managing and storing data securely
- Ensuring data accuracy and consistency
- Implementing automation for data collection
Data migration and mapping
Map data points from existing Google Analytics platforms to align with GA4’s unique data studio. We manage security and privacy controls to ensure data integrity as you migrate to GA4.
- Transitioning key data and event tracking
- Implementing enhanced measurement features
- Ensuring seamless data flow from all sources
- Testing and validating data accuracy post-migration
Custom dashboards and reporting
Customization is a crucial aspect of Google Analytics 4 migration. We customize the layout of your dashboards, generate custom solutions, and ensure that your key metrics are reported correctly.
- Creating tailored reports for key metrics
- Setting up user-friendly GA4 dashboards
- Customizing real-time reporting tools
- Implementing event tracking and conversion funnels
Training and support
Get hands-on training and support pre- and post-Google Analytics 4 migration. We provide ongoing technical support for using GA4 to make informed decisions across multiple devices.
- Training teams on how to use GA4 efficiently
- Providing ongoing technical support for GA4
- Troubleshooting post-migration issues
- Offering guidance on optimizing GA4 for business goals
Overcome the challenges of GA4 migration
A messy transition to Google Analytics 4 could lead to data gaps, inaccurate user insights, and lost historical data. This could cause inaccurate reporting when measuring digital traffic on search engines and other platforms.
Overcome these challenges with Fortis Media’s conversion-oriented Google Analytics 4 migration services. We’ll make full use of the Google Tag Manager for customizing reports based on combined data of historical and current insights.
Why GA4 is essential for modern data tracking
Initial consultation
GA4 setup and data mapping
Migration execution
Post-migration monitoring and optimization
Why use a GA4 migration agency vs. in-house migration?
Your questions, answered
What is the timeline for GA4 migration?
The old Universal Analytics platform stopped processing new data in July 2023, which means that websites should transition to Google Analytics 4. Transitioning to GA4 allows you to collect valuable data from multiple platforms and turn them into visualized reports to optimize your online visibility.
Will I lose my historical data from Universal Analytics?
Yes, you lose your historical data from Universal Analytics if you fail to export it to Google Analytics 4 by July 2024. We recommend extracting and exporting the data using tools like Google Analytics Reporting API. You can also consult with GA4 experts like Fortis Media about preserving website data.
Can GA4 track both websites and apps?
Yes, Google Analytics 4 can collect valuable data from both websites and mobile apps. You can set up tracking codes to monitor user behavior across multiple digital platforms. GA4's cross-platform reporting capabilities are helpful for observing how user behavior varies depending on the platform they are using.
What’s the difference between Universal Analytics and GA4?
The old Universal Analytics (UA) focuses on sessions and page views, while the new Google Analytics 4 (GA4) analyzes custom events and individual users. On top of that, GA4 provides a unified platform for tracking valuable data on websites and apps, an advantage that the outdated UA did not offer.
Do you offer support after the migration is complete?
Yes, Fortis Media provides ongoing technical support and staff training after the Google Analytics 4 migration is complete. Fortis Media's experts don't just provide seamless transition to GA4, but they make sure that you maximize the platform's data capabilities in boosting your website or app's reach.
Can GA4 be customized to fit my business needs?
Yes, Google Analytics 4 is built for data customization, allowing you to prioritize custom events and parameters. As such, GA4 is the perfect data visualization tool for multi-platform industries, including e-Commerce, retail, real estate, and technology. You can track your online performance through key metrics like bounce rate and conversion.
