Digital PR services to elevate your brand visibility
What is digital PR?
Digital PR campaigns leverage media placements and link-building to increase brand awareness and online engagement. You can work with a digital PR agency to secure media coverage and earn links on digital publications.
Why choose Fortis Media’s digital PR services?
Fortis Media is one of the best digital PR agencies for smart storytelling and social engagement. We utilize accurate data analytics to create digital PR campaigns for your brand.
years in the industry
specialists in the team
optimized websites
client retention rate
What our digital PR strategy include
Media outreach and partnership building
Reach out to relevant figures in the digital PR industry. We convert on our journalist and blogger outreach, maximizing your reach on search results and social media.
- Identifying relevant media outlets and influencers
- Pitching and securing coverage
- Establishing long-term partnerships
- Managing media relationships
Online reputation management
Safeguard your online footprint with a dedicated digital PR agency like Fortis Media. We utilize social listening tools to monitor brand mentions and protect your business from online crises.
- Integration of various data sources
- Managing and storing data securely
- Ensuring data accuracy and consistency
- Implementing automation for data collection
Content creation and distribution
Creating content is the cornerstone of digital public relations. We have PR specialists who are immersed in content marketing, ensuring that your materials are properly written and distributed.
- Crafting press releases and guest posts
- Developing thought leadership content
- Distributing content to targeted platforms
- Aligning messaging with brand values
Performance tracking and reporting
Monitor links earned on multiple platforms and track key performance metrics. We use advanced analytics tools to assess the quality of your links, observe brand sentiment, and track website traffic.
- Measuring media reach and engagement
- Reporting on traffic and conversion impact
- Analyzing sentiment and media quality
- Adjusting strategies based on performance data
Digital PR results you can expect
We're a digital PR agency that measures success through results. Our skilled team gives businesses an advantage in their industry.
Overcome the challenges of digital PR
A positive brand image can boost your digital marketing efforts. However, it’s challenging for businesses to maintain positive sentiment on social media and search engine result pages (SERPs).
That’s where an online PR agency like Fortis Media can help you. They offer dedicated account managers who’ll focus on your company. This helps integrate PR-building into your search engine optimization (SEO) and social media strategy.
Why digital PR matters for your brand
Initial consultation
Strategy development
Campaign execution
Performance monitoring and optimization
Why use digital PR agencies vs. in-house PR?
Case studies and industry insights
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Your questions, answered
Can digital PR help with SEO?
Yes, digital PR can help with SEO, particularly in acquiring relevant links, boosting search engine rankings, and driving website traffic. Digital PR increases your website authority through helpful and tangential content. This naturally improves your rankings on search results like Google and Bing.
What’s the timeline for a typical digital PR campaign?
Depending on the project's complexity and budget, a digital PR campaign could take four to six weeks to complete. Compared to in-house teams, you can speed up the process by partnering with reputable digital PR experts like Fortis Media, Fish Digital, Power Digital, and Siege Media.
Is digital PR effective for small brands?
Yes, digital PR is effective for small brands or businesses, particularly in establishing credibility in a competitive niche. Since you're gaining links from authoritative websites and reputable journalists, your audience becomes more comfortable in trusting your business. In turn, you increase your chances of competing with bigger brands.
What platforms do you target with digital PR?
Digital PR is mostly associated with online news outlets, industry-specific blogs, and social media channels, but you can also target traditional platforms like TV and radio stations. When running a digital PR campaign, it's recommended to target platforms and audiences that are relevant to your market.
Do you offer post-campaign support?
Yes, Fortis Media's digital PR services offer post-campaign support, particularly in optimizing strategies and protecting your brand from negative publicity. You'll have access to 24/7 technical support, ongoing campaign optimization, and brand sentiment monitoring. This helps future-proof your brand reputation, especially in your target market.
Can you customize PR strategies for specific industries?
Yes, digital PR strategies are uniquely crafted for each industry's audience, trends, and pain points. Some of the most common industries that use custom-made PR strategies are healthcare, finance, technology, fashion, retail, and real estate. It's recommended to address your market's unique trends in running a successful PR campaign.
