Best Sports Betting Software: Reviews & Ratings from 8 Top Providers

What is Sports Betting Software?

Online sports betting software is an all-in-one tool for managing a sportsbook. This includes sportsbook solutions on activities such as:

• Live betting
• Odds setting and management
• Real-time game updates and scores
• User account management
• Payment processing
• Risk management

Sportsbook software providers integrate these components in one tool.

They take care of back-end requirements like data processing. Then, they also manage front-end details like the User Interface (UI). These components are essential in starting a sportsbook business.

These tools are not just for a sports betting platform. Remember, bettors also use betting solutions for the following reasons:

• Placing wagers
• Choosing a betting option
• Monitoring their bets
• Withdrawing payouts

A sports betting software provider considers both sides of the coin. That is providing tools for both the sportsbook and the bettor.

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Key Features to Look For

The online sportsbook market will reach $45.9 billion in 2024. It’s a quickly growing niche that’s also characterized by fierce competition.

So, how can you stand out in the sports betting industry? Start by choosing the sportsbook platform that fits your needs. Here are key features you’d want from sportsbook software providers:

• User-friendly interface (UI): Everything should be easily accessible. Bettors want a clean and responsive interface. Moreover, ensure that your platforms are mobile-responsive. Most people now use smartphones to place bets.
• Sporting events and markets: How many sports events can you cater? It’s not just about mainstream betting markets like basketball. Your sportsbook software should also cover emerging niches like esports.
• Real-time updates: Provide real-time scores and news updates. Live betting is also an emerging trend. This allows users to place specific in-game wagers.
• Odds management: Setting odds is crucial in risk management. Adjust odds in real-time and customize based on user segment.
• Security measures: Software providers should have tight security measures. Protect users’ information and implement anti-fraud protocols.
• Payment gateways: Cater to different payment methods. This included credit and debit cards, e-wallets, and cryptocurrency.
• Customer support: Look for providers that offer 24/7 support. Customer support is essential for sportsbook software providers. Communication channels should be present through live chat, email, and mobile apps.

Start a sports betting business with these features in mind. Your online sportsbook software can make or break your reputation. Ensure that you partner with a versatile sportsbook solution.

Top 8 Sports Betting Software Providers

As a sportsbook, you want premium sports betting services. But there are so many online sportsbook software providers out there. How can you filter which is the best?

That’s why this guide is for you. Here, we enumerated the top sportsbook software providers in the market:

• Kambi
• BetConstruct
• Sportradar
• EveryMatrix
• Genius Sports
• Digitain
• Playtech
• NuxGame

However, this isn’t just a best-product listicle. Instead, we’ll delve into the unique features of each sportsbook software provider. This way, you’ll discover the sportsbook solution you really need.

Review of the Top Sportsbook Software Providers in the Market

Let’s dig into the specific solutions of the best sportsbook software providers in the market.

Kambi

Established in 2010, Kambi now works with over 40 sportsbooks. It offers software solutions for both physical and online sportsbooks.

Just recently, Kambi acquired the front-end technology platform Shape Games. This acquisition further strengthened Kambi’s front-end capabilities.

But Kambi offers more than front-end solutions. Let’s discuss their features, pros, cons, and pricing models.

Key Features and Strengths:

• Business-to-Business (B2B) sportsbook software provider
• Fully-managed sports betting solutions
• Provisions for both on-property and online sportsbooks
• 360° Sportsbook to bring a fast-paced environment to physical casinos

Pros:

• Advanced solutions for large-scale sportsbooks
• Risk management tools for increased reliability
• Expanded presence across global betting markets

Cons:

• Focuses mostly on B2B platforms
• It is not the best choice for smaller operators or individual bettors

Pricing:

Kambi doesn’t have a one-off pricing chart. They likely implement a revenue-sharing model. Kambi does encourage sportsbooks to arrange a consultation for free.

Market reputation:

Kambi enjoys an excellent reputation across regulated markets. In 2018, they were named as one of Europe’s fastest-growing companies. They already have a strong market presence and reputation globally.

BetConstruct

BetConstruct is one of the longest-tenured sportsbook software providers. It’s a versatile platform for all gaming solutions. Moreover, BetConstruct has secured more than 15 betting licenses globally.

Let’s dive deeper into BetConstruct’s diverse portfolio.

Key Features and Strengths:

• Turnkey solution for web and mobile games
• White-label gaming software for legal and financial operations
• Cryptocurrency integration on gaming platforms
• Fasttoken (FTN) is the primary currency of gaming solutions
• Blockchain-based decentralized platform for online casinos

Pros:

• More than 70,000 live events on different sports
• A platform for placing bets on esports and virtual sports
• Highly customizable front-end platform
• Detailed historical data for setting odds
• Scalable potential on emerging markets

Cons:

• Customization options could be difficult to manipulate
• A more suitable sportsbook software provider for large-scale sportsbooks

Pricing:

BetConstruct offers different pricing starting points. These vary depending on the sportsbook solution or product. Take a look:

• Sportsbook: £25,000
• Esport: £10,000
• Virtual sports: £10,000
• Casino suite: £10,000
• Live casino: £10,000

Market reputation:

BetConstruct is trusted by some of the biggest sportsbooks today. The list includes Top Sport, Hollywood Group, and Dafabet. Their platform solutions are top-rated in the iGaming industry.

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Sportradar

If you need advanced sports data, Sportradar is the way to go. It’s probably the best data software provider on this list.

Founded in 2001, Sportradar encompasses sports, media, and betting. This is what makes them unique as a sportsbook software provider.

Key Features and Strengths:

• Excellent reputation across sports, media, and betting
• Live Data Service (LDS) and Real Time Sportscast (RTS)
• Live Match Tracker (LMT) for more than 20 sports
• Player retention services for online casinos and sportsbooks
• Insight Tech Services for improved odds setting and risk management

Pros:

• Offers free trials for their solutions
• Extremely reliable data for live events and odds management
• Bet Insights widget to improve users’ betting decisions
• Scalable and automated player profiling
• Late Bet Score to pinpoint late-bet abusers
• AI-based tools to reduce customer churn

Cons:

• Not a fully managed sportsbook
• Does not offer payment processing solutions

Pricing:

Sportradar doesn’t display its pricing options on its website. However, they do provide free trials. This way, you can try their products before committing to a subscription.

Market reputation:

Sportradar doesn’t just enjoy a good reputation in the sports betting business. It also has strong partnerships with sports leagues and media outlets.

EveryMatrix

EveryMatrix hit the ground running in 2008. Their platforms, GamMatrix and OddsMatrix, quickly gained traction in the market. Today, EveryMatrix has partnerships with more than 300 customers worldwide.

EveryMatrix also provides a bevy of tools for a sportsbook platform.

Key Features and Strengths:

• GamMatrix software for account management and CRM integrations
• OddsMatrix platform for omnichannel betting data and solutions
• PartnerMatrix software for precise marketing campaigns
• MoneyMatrix tool for payment processing and risk management
• DeepCI platform to monitor competitors’ movements and affiliates

Pros:

• A modular approach that allows scalable customization
• Seamless omnichannel integration through API tools
• Full-product suite that covers casino and betting facets
• Extensive array of gambling licenses in different markets
• Great engagement tools for player bonuses and rewards

Cons:

• Requires in-depth expertise in handling modular platforms
• Data prioritization is not as top-notch as other data-focused providers

Pricing:

EveryMatrix doesn’t display its pricing options on its website. They might be offering tiered pricing based on selected modules.

Market reputation:

EveryMatrix is an excellent modular sportsbook software provider. This style allows for customizable needs, depending on scalability goals.

Genius Sports

Data is at the heart of Genius Sports’s services. They provide innovative insights like shot probabilities and other sports tech data.

They brought this approach to the sportsbook scene. Their data expertise gives sportsbooks such a competitive edge.

Key Features and Strengths:

• LiveData tool for around-the-clock coverage of sporting events
• LiveTrading for automatic live odds
• BetVision for interactive, personalized single-screen live streaming
• Genius Marketing Suite for targeted marketing and social sharing
• Genius Games for free-to-play gamification tools

Pros:

• Robust software for data analytics and integration
• Advanced streaming solutions and interactive video feeds
• Provides free demo or trial on their products
• Offers essential tools for targeted ads and programmatic marketing
• Cutting-edge technology for a more immersive betting experience

Cons:

• Not a fully-fledged sports betting platform
• Does not offer payment processing solutions

Pricing:

Genius Sports doesn’t display its pricing options on its website. But they do offer free demos on some of their products. They also encourage contacting their team for free consultations.

Market reputation:

Genius Sports is renowned for its official team and league partnerships. Their data reliability is highly respected in the sportsbook scene.

Digitain

Digitain has been evolving in the iGaming industry since 1999. They aren’t just sportsbook software providers. They also cover virtual sports and have partnered with 150 global brands.

Moreover, Digitain is an all-in-one sportsbook software provider. Let’s discuss its key strengths.

Key Features and Strengths:

• Centrivo platform for wider coverage of the iGaming industry
• AI-powered tools for an intuitive User Experience (UX)
• AI-based sportsbook algorithms for competitive odds setting
• Tax Engine platform for taxation management
• Live Match Tracker for over 726 championships across 154 countries
• Localization features for specialized layouts on target markets

Pros:

• Provides turnkey solutions for easier setup
• Comprehensive coverage of games within the iGaming industry
• Offers secure payment gateways and extensive customer support
• Rolls out a wide array of risk management tools
• Easy and responsive integration into mobile devices

Cons:

• Data solutions are not as intensive as other competitors’
• Limited customization features

Pricing:

Digitain doesn’t display its pricing options on its website. They might be offering revenue-sharing agreements. This is the typical pricing model for complete sportsbook software suppliers.

Market reputation:

Digitain is renowned for its 24/7 customer support. They have account managers for each sportsbook development platform.

Playtech

Playtech is also a long-tenured sportsbook software provider. They’ve been a sportsbook platform for two decades now.

Playtech provides software development for different iGaming sectors. The list includes sports gambling, casinos, poker, bingo, and retail.

Key Features and Strengths:

• PAM+ platform for account management and player lifecycle optimization
• Flexi-bonus system for automated management of bonuses and incentives
• Bet Builder for automated setups of betting patterns
• Data-based widgets for visualization of betting information and updates

Pros:

• Full-suite sportsbook software provider
• Provides payment systems that integrate with multiple payment methods
• On-the-clock, 24/7 customer support
• Offers more than 20 integrated data feeds and live game coverage
• Acquired licenses in over 20 regulated markets

Cons:

• Data capability is not as strong as that of other competitors
• Still lags behind competitors in market coverage

Pricing:

Playtech doesn’t display its pricing options on its website. You can contact them on their website to book free consultations on subscription plans.

Market reputation:

Playtech is an all-around iGaming solutions provider. They have excellent brand recognition across iGaming sectors.

However, they’re still not a dedicated sportsbook software provider. Kambi and Digitain are still the better options for straightforward sportsbook solutions.

NuxGame

NuxGame is an emerging sportsbook software provider. Established in 2018, it has quickly gained traction in software development.

NuxGame has become a premier provider of B2B iGaming solutions. Take a look at their unique products and services.

Key Features and Strengths:

• More than 370,000 sporting events and odds feeds
• Live Match Tracker for enhanced betting experience and visualization
• A crypto-friendly platform that caters to BTC, USDT, DOGE, and Ethereum
• Marketing toolkit that includes Freebets, Oddsboost, and Cashout
• An API-driven platform for scalable online sportsbook software

Pros:

• Easy integration into third-party sportsbook software options
• Provides a modular design for seamless customizations
• Dedicates a Legal Services team for ongoing support
• Turnkey solution for quicker onboarding and setup
• Offers pre-designed, multi-lingual templates

Cons:

• Marketing tools are not as comprehensive as those of other competitors
• An emerging player that has catching up to do in market coverage

Pricing:

NuxGame doesn’t display its pricing options on its website. But since they’re an emerging brand they might still be offering competitive prices.

Market reputation:

NuxGame is renowned for its innovation in UI and ease of use. Moreover, its Legal Services team is a game-changer among online sportsbook software providers. This makes them a popular choice for sportsbooks worldwide.

Look For Customization and Scalability

Scalability is pivotal in choosing online sportsbook software providers. Just look at the growing number of legal betting areas in the United States. You want to grab every expansion chance you can get.

More target markets means more revenue streams. That’s why your sportsbook software should be customizable and scalable. Here are the software components you should prioritize:

• Customization: Maintain brand consistency across your platforms. You need a sportsbook software provider that’s easily customizable. This includes localized interfaces, multi-lingual support, widgets, and themes. Also, look for flexibility on loyalty programs and personalized marketing.
• Scalability: How much data can your software provider handle? Do they offer modular functionalities? These are the scalability-related questions you need to ask. As you grow, your sportsbook tools should grow with you.
• Integrations: Sportsbooks typically connect different business tools. Your software provider should be amenable to this. API integration with third-party services is a must for software providers. Most platforms offer integration services today.

A robust software allows sportsbooks to customize, scale, and integrate. These are key strengths of the best sportsbook platforms out there.

Integrating Marketing Tools with Sports Betting Software

Sports betting software isn’t just for setting odds and live bets. It could also be used as a marketing hub. That is if you can integrate it with marketing tools.

Integrations with marketing platforms offer tons of benefits. Here are just a few:

• Personalization: Targeted promos are the face of today’s marketing. Utilize user data and betting patterns to understand your audience. This way, your customers see promos that they’re interested in.
• Brand awareness: Personalized ads lead to enhanced brand awareness. You can establish a strong presence on various digital platforms. This could result in higher-quality leads for your business.
• Improved ROI: High-quality leads then lead to improved ROI. You’re able to optimize your customer acquisition process.

These benefits streamline your entire iGaming content marketing playbook. That encompasses multiple platforms, including email marketing, social media, and search results.

However, the integration process is not a straight line. There are learning curves along the way. Here are the challenges you might encounter:

• Data integrity: Protecting user data is your main concern. Ensure data security through data encryption, access control, and regular audits. Moreover, your data across multiple tools should be intact and precise.
• Technical expertise: A digital tool can be difficult to understand. Now, imagine managing different tools with unique features. You need to possess the technical know-how in each of these platforms.
• Legal compliance: Regulations quickly change in the betting space. A misstep or violation could ruin your marketing efforts.

Marketing integration is a lot of work. This is why most sportsbooks hire marketing experts instead. This helps them avoid technical glitches and legal missteps.

For instance, you outsource marketing integration to Fortis Media. They are sportsbook-focused marketers who’ve been working in the gambling space for years. They have technical and legal expertise in utilizing these tools.

Working with digital marketers can be huge for your sportsbook. You’re confident of hitting the right notes with your investments. Plus, you can focus on other important facets of your business.

Just make sure that you find the right partner for your marketing needs. Scrutinize their background and schedule consultations first. This way, you guarantee a long-term, cost-effective collaboration.

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Key Takeaways

There’s no such thing as the top sports betting software. Each platform delivers unique solutions and features. Plus, there’s the factor of which tool can localize more effectively in your jurisdiction.

This could be the reason why sportsbook platforms have modular approaches. It allows sportsbooks to choose only the features that they need. It is more cost-effective and customizable.

Now, the challenge is finding suitable solutions. Schedule consultations with each tool to discover the right fit. Remember, you can integrate these platforms and connect their best features.