Benefits of Enterprise SEO: Why Large-Scale Businesses Need It

What is enterprise SEO?

Enterprise Search Engine Optimization (SEO) increases a large website’s visibility on Google and other search engines. Enterprise websites focus on scalable content production and expansions to international markets. Scale and complexity are what separate enterprise SEO from traditional SEO.

Today’s enterprise SEO trends have changed, though.

Enterprise SEO teams are battling AI Overviews for direct traffic. There’s also the need to monitor Google’s evolving algorithms. In 2024 alone, Google implemented seven significant algorithmic updates.

But if you get these right, the benefits of enterprise SEO are impactful. Remember, 53.3% of global website traffic comes from organic search. Enterprise web pages could translate to hundreds, thousands, or millions of pages of traffic.

Enterprise SEO efforts are no joke. The amount of scaling is overwhelming at times. Yet, the benefits of a successful enterprise SEO strategy are just too much to ignore.

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Key takeaways

People say that SEO is dead. We’ll tell you otherwise.

According to Statista, there are 85.5 billion monthly visits to Google. Despite the advent of social media platforms, search engines are still thriving. There’s no reason why you shouldn’t ramp up your enterprise-level SEO efforts.

But there are six reasons why you should leverage enterprise SEO solutions. Take a look:

1. Enhance brand authority and credibility
2. Increase organic traffic and lead generation quality
3. Maintain a competitive edge over industry rivals
4. Reduce costs coming from paid advertising
5. Automate keyword research and other technical aspects
6. Scale your marketing efforts more efficiently

We’ll dive deeper into each benefit. Plus, we’ll provide handpicked tips from our enterprise SEO experts.

Key benefits of enterprise SEO

#1 Enhanced brand authority & credibility

When using Google, you don’t bother clicking on the second page of the search engine results pages. Instead, you focus on the first few links on the first page.

Why? It’s because you think that these websites provide the most credible information. That’s how Google influences users’ mindsets and your marketing efforts.

Numbers back this up, too.

Over 28% of organic search traffic goes to the first organic result. This is a direct influence of Google’s E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) criteria.

Providing credible content is very important, especially if you’re operating in these niches:

• Health and medical
• Finance and investment
• Legal
• News and journalism
• E-commerce
• Education and online learning
• Cybersecurity and technology

As you can see, most of these niches fall under the YMYL (Your Money, Your Life) sector. Google is particularly strict in this sector, as these websites can directly impact a person’s life. YMYL enterprise websites should pay extra attention to Google’s Search Quality Rater Guidelines.

#2 Increased organic traffic & lead generation

Are AI overviews eating up on your traffic? Here’s a piece of not-so-good news: Google’s AI-generated overviews are here to stay.

As an enterprise site, how can you keep up with this trend? How can you give yourself the best chance to rank on search results?

Here’s the secret sauce: high-value keywords. Keyword research isn’t just about finding relevant keywords, anymore. It’s more important to target keywords with high user intent.

So, how can you target these high-value keywords? Here are strategies that could improve your keyword rankings and quality:

• Always use long-tail keywords. These are more specific keywords with less search volume and keyword difficulty. For instance, transform “best trail running shoes” to “best budget trail running shoes for flat-footed runners”. You’ll then generate more quality leads and potentially, purchases on your website.
• Target question-based queries. The voice technology market will reach $50 billion in 2029. More users will use voice and conversational queries on search engines. As such, you must incorporate question-based keywords into your enterprise SEO strategy.

We recommend using enterprise SEO tools to help you with keyword targeting. For example, AnswerThePublic is an excellent tool for finding conversational keywords and queries.

#3 Competitive edge over industry rivals

When it comes to competition, SEO is not rocket science. The more visibility you gain, the more credibility you have. Then, more visibility and credibility will give you more traffic and potentially, customers.

For example, take a look at Brainly’s SEO journey. Brainly is an online learning platform that increased its traffic by 522% in 2024. Here are important focal points of Brainly’s SEO efforts:

• Allows users to interact with each other and generate content on your website.
• Implement schema markup to rank on rich snippets.
• Gain social media credibility to increase E-E-A-T score.

Brainly acts as a forum for students to answer questions about course topics. This immediately gives Brainly User-Generated Content (UGC) and People Also Ask (PAA) section visibility.

Brainly’s enterprise SEO strategy aligns with the nature of their business. This makes it easy for them to come up with a robust enterprise SEO strategy.

Moreover, large-scale sites like Brainly leverage enterprise SEO platforms to their advantage. For example, you can use Rank Ranger to easily create structured data markup. We’ll discuss more of these enterprise SEO platforms in the next sections.

#4 Cost efficiency compared to paid advertising

Are you hesitant about investing in enterprise SEO? Or maybe you’re prioritizing the quick returns you get from paid advertising?

However, our SEO experts will tell you that organic search is the most sustainable digital marketing strategy. Here are the reasons why:

• Effective SEO strategies lead to long-term traffic. For instance, evergreen content can get your enterprise site sustained traffic over time. How-to guides, case studies, and glossaries are examples of evergreen content.
• Paid traffic runs out when you exhaust your ad budget. Putting all your resources on paid ads isn’t a comprehensive strategy.
• Enterprise SEO tools optimize your entire website’s makeup. Remember, SEO isn’t just about content optimization. Enterprise SEO tactics also influence other factors like link building, site speed, and mobile responsiveness. This could help improve your overall search engine rankings.

Additionally, organic search has a 4.6% higher conversion rate than paid ads. It may be a single-number advantage, but that could translate to a thousand dollars of revenue.

Conversion rate is a pivotal performance metric for enterprise-level SEO strategies. This is why organic search is a top priority in enterprise SaaS SEO. Enterprise websites usually rely on repeat purchases and subscriptions, making SEO more important for them.

#5 Technical SEO enhancements & automation

Content marketing isn’t the only component of search engine optimization. Search engine algorithms also scrutinize your website’s technical health.

After all, Google wants its users to have a hassle-free browsing experience. As a result, a slow-loading enterprise site could see its online visibility go down.

It’s one thing to manage the technical aspects of a small website. But, it’s another thing to keep up with all the technical SEO elements of enterprise businesses. How can you manage thousands of web pages efficiently?

The good thing is that there are enterprise SEO platforms that automate these SEO tasks. We recommend these SEO tools for optimizing the technical health of complex websites:

• Generate XML sitemaps: Slickplan and Rank Math
• Validate and test robots.txt: SE Ranking’s Robots.txt Tester
• Optimize site speed: GTmetrix and WebPageTest
• Ensure mobile-friendliness: SEOmator and Google’s Lighthouse
• Provide schema markup: Schema Pro and Schema App

Do you feel like skipping your website’s technical health to solely focus on content creation? Here’s a quick stat for you: one-second delays in site speed decrease conversions by 20%. Yes, traditional SEO strategies like technical optimization still work.

Ensure that your website is technically sound. This helps you get in the good graces of search engines. Thus, it increases your search rankings as well.

#6 Scalability for large websites

Enterprise SEO management largely depends on your team’s scaling ability. An enterprise organization might be managing multiple websites or multiple domains. Others might be expanding their search engine visibility to another target audience.

Scaling SEO tasks could be overwhelming for an enterprise organization. Even if you have a project management team, there are just too many moving parts.

Most websites successfully scale by outsourcing to enterprise SEO services. An external enterprise marketing team can increase your brand visibility on search results and other marketing channels. This is something that large organizations do to quickly improve search visibility.

Yet, some businesses rely more on their internal SEO teams. And yes, quick and efficient scaling is still doable for an enterprise site. You just have to prioritize these tasks:

• Scale but prioritize high-quality content. Have you ever heard of quality downshift due to mass production? This is a typical issue in enterprise SEO, particularly for websites that scale their content marketing strategy. Google prioritizes people-first content, though. Target user intent by leveraging enterprise SEO platforms like SearchPatterns and TermSniper.
• Develop a solid internal linking strategy. You have thousands or even millions of pages, right? Through logical internal linking, you encourage users to dive into the rabbit hole and click on your links. This increases session duration and decreases bounce rate.
• Invest in quality backlinks. Today, a strong backlink profile characterizes relevance and authoritativeness. Do you want an expert tip? Try investigating your competitors’ backlink profiles and reach out to those linking websites. You can use SEO tools like Ahrefs’s Site Explorer or Semrush’s Bulk Backlink Analysis.

Moreover, don’t ignore the importance of local SEO. Update your Google Business Profile and always respond to customer reviews. An effective local SEO strategy can bring both foot traffic and digital visibility to your business.

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How to implement an effective enterprise SEO strategy

There are no shortcuts to enterprise SEO. That’s the first thing you must remember. Large organizations need a structured approach to building their websites.

As long as you’re not taking shortcuts, there are multiple ways to increase digital visibility. Most of our SEO experts recommend this approach, though. Take a look:

• Integrate AI into your content scaling project. There are AI-powered SEO platforms for keyword research, audience targeting, and writing assistance. For example, SEOmatic generates content variations and templates for unique keywords. Just remember to maintain authenticity and human touch in your content.
• Automate repetitive SEO-related tasks. Back in the day, identifying long-tail keywords required shifting between competitors’ websites and Excel spreadsheets. Now, you can generate long-tail variations in just seconds.
• Follow best practices for internal linking. Internal links aren’t just for contextual and relevant content distribution. You can also link your high-ranking pages to new ones to spread authoritative juice. Consider using AI-powered linking tools like Link Whisper and InLinks.
• Use schema markup to help search engines. With Google shifting to AI, it’s now better suited to understand structured data. It’s easy to generate schema markup, too. There are free tools like Dentsu that will generate the data for you.

It’s not all about the tools, though. You can automate every task you want. But without proper coordination across your organization, your SEO playbook could collapse.

You have IBM’s global SEO strategist talking about breaking SEO and PR silos. Your business intelligence data should flow smoothly within your IT, content, product, and sales teams. It’s what makes enterprise SEO an effective venture for businesses.

Utilization of sales funnel (ToFu, MoFu, BoFu)

As you know by now, SEO is a long-term investment. It is tied up with every stage of your sales funnel. For enterprises, sales cycles typically take months or a year to achieve an actual purchase.

That’s why you must utilize every stage of the sales funnel. Even enterprise SEO services prioritize addressing each stage’s pain points:

• ToFu (Top of Funnel): This is when you attract general awareness to your brand. For example, a lifestyle eCommerce site could create a news-like article about a current fashion trend. Other ToFu content types include educational videos and infographics.
• MoFu (Middle of Funnel): This is when you attract specific personas who need your solutions. A SaaS website could host a free webinar, with a subtle promotion of their products. Other MoFu content types include white papers, case studies, and interviews with industry experts.
• BoFu (Bottom of Funnel): This is when you close a deal on an interested persona. For instance, a project management business can provide a demo of their tool. Other BoFu content types include free trials, product pages, and client testimonials.

We recommend using Google Analytics and Google Search Console to measure your campaign’s performance. Google Analytics 4 focuses on user-centric events, providing detailed insights into your campaign’s engagements. This helps you identify your content’s strengths and weaknesses in each stage of the sales funnel.